2017 Rebel Yell Contest – ZRX1200R – Bike Build

In the summer of 2016 a whiskey company with its roots planted deep into history, made a bold initiative to engage its audience and bring to modern life a brand that has been pushing the envelope since 1849. Rebel Yell Bourbon commissioned four builders of custom bikes from across the country, to build for them their best example of a custom bike. Those bikes were rode from St. Louis, Missouri to the Sturgis Motorcycle Rally, showcasing them on stage before the 2016 Sturgis Buffalo Chip® concert kick-off on August 7th. The bikes were then given away to four lucky Rebel Yell drinkers in a sweepstakes promotion that spanned from bars, to shops, and social media platforms. 2017 is gearing up to be even better.

For 2017, Rebel Yell has expanded the contest and added two more builders. This year we will see builds from:

Analog Motorcycles:

Classified Moto:

Gasser Customs:

Hageman Cycles:

Revival Cycles:

We are honored to announce that Flying Tiger Motorcycles will be joining the ranks and building a bike along side these renowned builders.

For our build we decidedly wanted to move away from the saturated market of retro cafe builds, the vintage British bobber, american racers, and the like. Instead we took a trip through the vast experience of our shop owner, Eric Bess – a multi year veteran from Kawasaki’s test riding team – and went with a bit of an unsung hero in the sport bike class. As of the typing of this post, yours truly is slightly unfamiliar with the ZRX1200R and its prowess other than the obvious: a powerful, stylish, aggressive, Eddie Lawson KZ1000 look-a-like, glad in Kawi green. It comes with all the meat and bones of a certified race machine and the refinement of a touring bike.

The current plans which are in the design phase, waiting for proper fabrication specs are a custom crafted headlight faring and brat-fighter seat pan, the details of which I will have to leave to your imagination. But it is a well thought out theme, the elements of which will really tie the bike together. The Dude would be most certainly abide.


Watch for updates to come from us or on the Rebel Yell social media channels.